WordPress Analytics: Integrate It to Understand Customers Better

Before installing and using WordPress Web Analytics, let’s look at its key components:

• Traffic Analysis. Monitoring the number of visitors, page views, and sessions over time.
• User Behavior. Understanding how users navigate through the site, which pages they visit, and how long they stay.
• Source/Medium. Identifying where visitors come from (e.g., search engines, social media, direct visits).
• Conversion Tracking. Measuring how well the site achieves its goals, such as form submissions, product purchases, or sign-ups.
• Audience Insights. Learning about the demographics, interests, and behaviors of the site’s audience.

There are a lot of web analytics advantages, lets let’s look at the most significant:

1. Improved User Experience. By understanding user behavior, site owners can make informed decisions to improve navigation, content, and overall user experience.
2. Better Content Strategy. Insights into which content performs best can guide content creation and marketing strategies.
3. Enhanced SEO. Analytics help identify successful keywords, backlinks, and referrers, which can improve search engine optimization efforts.
4. Increased Conversions. By tracking and analyzing conversion paths, site owners can optimize their site to increase sales, sign-ups, or other desired actions.
5. Informed Decision-Making. Data-driven insights support better business and marketing decisions.

By effectively using web analytics, WordPress site owners can enhance their site’s performance, reach their target audience more effectively, and achieve their online goals.

There are a lot of tools for WordPress Web Analytics, let’s consider the most popular variants:

1. Google Analytics. It is one of the most widely used analytics tools due to its comprehensive features, ease of integration, and powerful insights it offers. Key features of Google Analytics are acquisition reports, audience reports, event tracking, ecommerce tracking etc.
2. Jetpack by WordPress.com. It is a powerful plugin suite designed to enhance the functionality, security, and performance of WordPress websites. Developed by Automattic, the company behind WordPress.com, Jetpack provides a comprehensive set of features that cater to various aspects of website management.
3. MonsterInsights. This plugin makes it easy to connect your WordPress website with Google Analytics, enabling you to view and manage your site’s analytics directly from your WordPress dashboard. It is designed to simplify the process of setting up and using Google Analytics, providing valuable insights without requiring extensive technical knowledge.
4. WP Statistics. A plugin that provides comprehensive web analytics directly within your WordPress dashboard, without the need for third-party services or external integrations. It is designed to be a privacy-focused alternative to other analytics solutions like Google Analytics.
5. Matomo. Matomo, formerly known as Piwik, is an open-source web analytics platform designed to provide detailed insights into website traffic and user behavior. It is a popular alternative to Google Analytics, offering greater control over data privacy and the ability to self-host.

Our WordPress website development company can integrate web analytics into a website in two ways. Let’s take a closer look at our approach to integration:

• Manual integration. Our specialists create an account for the client and create a new property for the website. After setting up the property, Google Analytics will provide us with a tracking code (a piece of JavaScript). Next we add the Tracking Code to WordPress via header.php file and special tags. The last steps are to save the changes and check that the function works.
• Using plugin. We choose a plugin together with the client. Next, we install and configure it so that the tool correctly performs the required functions. Then we check the functionality of the plugin and the speed of the site.

We are a development team with many years of experience. Development, implementation of various functions and optimization of WordPress sites are our key areas of work. In addition, we are engaged in transferring sites to WordPress from other platforms. 

We guarantee high speed of the site after integration, as we carry out optimization. Our team provides transparent communication and pricing, and we strictly adhere to deadlines. The company offers a free audit of your website with a detailed report. Write to us and together we will bring your project to life.