WordPress optimization | wpwp

Three pillars of optimization

The site is a tool. It should be effective, modern, properly configured and flexible. Among many things to pay attention to when optimizing, we distinguish three issues:


Before we start working, we glance at the situation globally. We identify key needs, prioritize functions and develop a step-by-step work plan.


We don't compromise when it comes to website speed and technical optimization. Lots of key indicators are based on it.


The site must be updated, protected and configured so that neither time nor intruders can harm it.

Who we are

We are a team of website developers with 3+ years of experience in all types of WordPress development solutions.

We are helping our clients to have a fast, scalable website: from enterprise business websites to online stores, from end-to-end development to support & optimization of an existing website. Our experience & expertise are the tools, WordPress codex, agile architecture & SEO are our principles.

Business websites & online stores developed
Complex integrations completed
Compatibility and load speed issues fixed
eCommerce platforms scaled
Custom plugins created

Support and improvement. Services

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Server load

If your site works or loads heavily, or has a slow time to first byte (more than one second), we have two approaches:

Detailed audit of your server infrastructure. We take into account the traffic that your site handles and can reconfigure the infrastructure and/or expand if the current capacity is not enough.

In our team this task is accomplished by DevOps. It specializes in working specifically with WordPress, with WordPress caching, with WordPress browser caching, etc. As a result, you`ll get a faster website and most likely reduced costs for your hosting or server.

Audit and codebase improvements. We conduct a detailed audit of your theme and all the plugins you use based on and identify problematic pages. If your site cannot stop, we create a test server where we reproduce the conditions you faced and improve the code base. It includes removing plugins that take up a lot or customizing them. All the same is done with the theme. After achieving good results on the test server, we transfer everything to production.

Each page of your site should load in less than 1 second. Ideally 200/400 milliseconds. We have examples of such site work.

PageSpeed: PageSpeed insights / Google Lighthouse

Google PageSpeed or Lighthouse now are critical parameters for both SEO ranking and user experience.

Reasons for low loading speed: usage of builders and bulky libraries, large images, low speed at the server level, suboptimal page semantics, and many other factors.

We have experience in overclocking the site literally from 0 to 90+ mobile and 100 desktop. The work process is that we conduct a detailed audit of your current indicators and, based on the recommendations of Google Lighthouse, show you which specific elements and structural / systemic problems affect the indicators. If necessary, we deploy a test server on which we carry out all the test measurements and after that we transfer everything to production.

In most cases, we guarantee getting into the yellow zone with the continued use of builders without a complete redesign of the site.

Implementation of SEO edits

We don`t provide SEO optimization services. We can help you implement technical changes according to the technical SEO audit conducted by a specialized SEO company.

We also good at: 

  • updating templates to meet Google’s semantic requirements
  • introduction of micro-markup
  • introduction of breadcrumbs
  • embedding sitemaps (HTML or Sitemap XML)
  • edits related to pictures for more correct feedback for the robot
  • implementation of edits for relinking pages
  • assistance with setting up complex redirect systems when transferring
  • PageSpeed improvement
  • setting the correct page response codes (200,300,400) etc.
  • implementation of SEO edits for WooCommerce shops.

Technical UX improvements

We don`t provide UX and CRO services. But we implement all the technical recommendations from designers or marketers to improve conversion and conduction of A/B tests.

Updates and security

Updating versions of PHP, WordPress, plugins. Updating versions of PHP, WordPress, plugins. WordPress and most plugins are open source products that regularly find issues, and those issues are through updates. We help you do it professionally. Firstly, we analyze from which version to which you need to upgrade and what risks it has. Secondly, we use a test server to make sure everything works as it should. Thirdly, we can offer to do this on a regular basis, and in this case the risks of hacking and placing malicious software on it are significantly reduced.

Therefore, it is cheaper to regularly update your site and spend a little time on it than to ask for help in upgrading from a super ancient version to the current one and update the entire site. Sooner or later it still has to be done.

Safety. We help configure security tools: Wordfence (protects against hacking the admin panel), anti-spam filters, setting up the server in terms of security, curing the site from viruses.


10 hours

Google PageSpeed optimization

20-25 hours

Typical tech SEO edits

30-40 hours

Upgrade to major version

30-40 hours

Backend performance optimization

Optimized Sites

Custom services eCommerce project

Long-running successful cooperation

Three years of successful cooperation where we drastically improved the page speed and developed custom functionality on the eCommerce website.

Visual Flow

Data Science, Consulting

Elaborate website development from scratch

Development from scratch of a large high-quality website for Data Science services and consulting. The website features animation and elaborate functionality. We also provided page speed optimization and implemented SEO principles.

WeAreWhy ltd

Design Agency

White-label development & 24/7 support

Website development from scratch, with adding new functionality to the released project. We provided 24/7 tech support: fixing issues in real time, and implemented page speed optimization and SEO principles. We worked on over 18 websites.


Dmitry Naumenko

Parroty (Latvia)

“Our team needed to quickly and accurately launch our project. The wpwp.bz team made it happen and helped us implement everything in time.”


Pelican Containers (Philippines)

“My project needed a separate approach, as the successful performance of the site required a lot of major revisions, the team made efforts, suggested several options out of the situation, and successfully implemented them. Thank you for your work!”

Alex Burak

VisualFlow, IBA Group (CZ)

“The team has fast and clear communication, therefore all tasks and deadlines were fulfilled. And also the whole team has a professional view of the processes. Thank you for your help!”

James Kent

WeAreWhyltd (UK)

“WPWP.bz have provided us with ongoing support for over 2 years on many web projects. The projects have ranged from marketing websites through to complex developments built from the ground up. Over the course of our working…”

Gray Clark

Task Force 31 (UK)

“We are extremely pleased with the services rendered for our website. Communication was swift and efficient. All of our needs were met in a timely manner and the tasks were completed exactly they way we wanted. Very happy with all of our results”

Yanna Berman Erez

Urban Mamaz (Israel)

“I worked with WPWP team on a few web development and redesign projects and they have provided an ongoing support for over a year now. As someone that has worked with many…”

Frequently asked questions

What are the key factors that affect the speed and performance of a WordPress website?

The key factors that affect the speed and performance of a WordPress website are hosting, theme, plugins, image optimization, caching, and content delivery network.

How can we optimize the back-end of our WordPress site to improve its speed and performance?

Some ways to optimize the back-end of a WordPress site include using caching plugins, optimizing images and database, disabling unnecessary plugins and features, and using a reliable hosting service. Additionally, regularly updating WordPress, themes, and plugins can also help to improve site speed and performance.

What are some best practices for optimizing the front-end of a WordPress site?

Some best practices for optimizing the front-end of a WordPress site include optimizing images, reducing the number of HTTP requests, minifying CSS and JavaScript files, using caching, and choosing a fast and reliable web host.

Are there any plugins or tools that you recommend for optimizing and securing a WordPress site?

Yes, there are several plugins and tools that we recommend for optimizing and securing a WordPress site. Some popular plugins for optimization include WP Rocket, W3 Total Cache, and Smush for image optimization. For security, we recommend using Wordfence, Sucuri, or iThemes Security. Additionally, Yoast SEO is a popular plugin for improving on-page SEO and can help increase your site’s visibility in search engines.

What specific optimizations could you make to my WordPress/WooCommerce site to increase its page load speed?

Some ways we could improve the page load speed of your WordPress/WooCommerce site include optimizing images, minifying and combining files, leveraging browser caching, reducing server response time, and utilizing a content delivery network (CDN). We would also conduct a thorough performance audit to identify and address any other factors that may be impacting page speed.


  • 1
    Get to know each other and decide what's profitable for each other
  • 2
    Discuss working conditions and formats
  • 3
    Generate solutions for customers
Cherniavskyi D.I. FOP