When a site meets modern requirements, it collects a lot of views, so it is important for blogs owners, businesses and online stores to follow the trends. Popular aspects and details are constantly changing, once it was fashionable to have bright sites with a provocative design, a lot of pictures and animations per pixel. This boom has passed, so it’s time to figure out what is popular and valued among users today. Let’s explore this topic together!
WordPress Web Design Trends: What Is Needed and What Are Taboos
Lightness, sophistication, elegance and minimalism are the perfect formula for modern design. You don’t need a bunch of bright CTA buttons, images that climb on top of each other, animations at every step, as if this is not a site, but a time machine. Learn what should be on the online store or any web resource in 2025:
- Colors. Define your brand’s colors and execute the site in them. The shades number is ideally up to 3, so that the pages are not like a rainbow. By using brand colors, business owners support the brand’s tone of voice.
- Structure. UX is just as important as UI. It is vital to think through the structure well so that the navigation is as user-friendly and understandable as possible. This especially applies to landing pages — sites that consist of one page and are divided into blocks vertically.
- Buttons. And here you need to think about animation under the cursor. The user must understand that the page element is clickable. We recommend making all the buttons in the same style to avoid misunderstandings with visitors.
Also, don’t forget about fonts. Easy to read and presentable text is a WordPress website design trend.
AI-Based Functions
Artificial intelligence is one of the most significant technological breakthroughs. Let’s consider what AI-based functions are trending:
- Chat bots. They provide 24/7 user support. Chatbots are especially relevant for online stores.
- Analytics. AI-based tools analyze visitors’ behavior and preferences. Based on this, it is easier to make decisions about content on the site and relevant products.
- Recommendations. AI can recommend products or content to visitors. Such a function encourages users to return to the web resource.
AI integration is a WordPress web development trend. Try adding a chatbot to your website and see how user engagement increases!
Online Stores: Optionality Is Important
A modern WooCommerce online store is not only about products and calculation in the shopping cart. We recommend filling the site with the following functions:
- wishlist;
- similar products selection;
- output of popular positions;
- product comparison;
- tables with sizes according to the category.
In addition, we recommend implementing an email newsletter for customers. This is an easy way to notify users about catalog updates or promotions.
What Else Do We Recommend?
Fast sites are always a trend. Our specialists recommend timely optimization and improving page loading speed. WPWP.BZ is a company that specializes in the development, optimization, and support of WordPress sites and WooCommerce online stores. Write to us for detailed recommendations on how to improve your website.