Types of Discounts in WooCommerce

WooCommerce provides several built-in options for creating discounts, each suited for different marketing goals and customer behaviors. WooCommerce discounts` main types:

Percentage-Based Discounts

This is the most common type of discount where customers receive a price reduction based on a percentage of the product’s original price. For example, a store might offer «10% off» on selected items or across the entire store.

Example:

  • Use Case. Offering a 20% discount on all winter clothing to boost sales as the season ends.
  • How to Set Up. Our developers create a coupon code in WooCommerce with a fixed percentage discount, which customers can apply at checkout to receive the discount.

Fixed Cart Discount

A fixed cart discount is a flat amount deducted from the total order value, regardless of the number of items in the cart. This type of discount works well for encouraging larger orders by giving customers a reason to spend more to qualify for the discount.

Example:

  • Use Case. Offering a $10 discount on any purchase over $100 to increase average order value.
  • How to Set Up. Similar to percentage discounts, this can be achieved by creating a coupon code and setting it as a fixed amount to apply at the cart level.

Product-Specific Discount

This discount type applies only to certain products, either as a fixed amount or a percentage discount. Product-specific discounts are useful when you want to clear stock of specific items or promote a particular category.

Example:

  • Use Case. Offering a 15% discount on all electronics to drive traffic to that category.
  • How to Set Up. WooCommerce allows us to create a coupon that applies only to specific products or categories.

Buy One Get One (BOGO) Discounts

BOGO discounts encourage customers to buy more by offering a free or discounted item when a certain product is purchased. This type of promotion is very popular in retail, especially for fashion, accessories, and consumables.

Example:

  • Use Case. «Buy one, get one free» on selected shoes to clear out older inventory.
  • How to Set Up. To implement a BOGO deal, we use plugins like WooCommerce Smart Coupons or Discount Rules for WooCommerce, which provide more advanced discount options.

Free Shipping Discounts

Offering free shipping is a powerful motivator for customers, especially when they are hesitant about high shipping costs. Free shipping can either be unconditional or conditional, such as only being available for orders above a certain amount.

Example:

  • Use Case. Free shipping on orders over $50.
  • How to Set Up. WooCommerce has a built-in free shipping method that can be configured under shipping zones. We can also use coupons on your WooCommerce store to provide free shipping for specific customers or promotions.

Tiered or Bulk Discounts

Tiered discounts encourage customers to buy more by offering discounts that increase based on the quantity purchased. For example, a customer might get 5% off when they buy three items, 10% off when they buy five items, and so on. These discounts are great for stores selling products in bulk or encouraging customers to stock up.

Example:

  • Use Case. «Buy 5 T-shirts and get 10% off» to drive up the quantity of each order.
  • How to Set Up. WooCommerce doesn’t support tiered discounts by default, but there are many third-party plugins available, such as WooCommerce Discount Rules or Dynamic Pricing and Discounts.

Time-Sensitive Discounts (Flash Sales)

A time-limited discount encourages customers to make a purchase quickly by setting an expiration date or time. These «flash sales» can help create a sense of urgency and are effective for events like Black Friday, Cyber Monday, or seasonal sales.

Example:

  • Use Case. A 24-hour sale offering 50% off all products.
  • How to Set Up. Our developers can schedule coupons to expire on a specific date and time in WooCommerce. To fully automate flash sales, plugins like WooCommerce Flash Sale Countdown are ideal for adding countdown timers and dynamic pricing changes.

Plugin We Have Created: About Our Experience

Our developers have created a WooCommerce discounts plugin with such functionality:

  • Discounts for all goods;
  • Buy One Get One (BOGO);
  • Buy one and get a discount on the second item;
  • Fixed Cart Discount.

Customer can change discount settings according to marketing strategy. This is a flexible and easy to use tool that allows customer to provide different discount campaigns.

Why Choose Us: About WPWP.BZ Experience

We are experienced developers with a focus on WordPress and WooCommerce. You can get acquainted with our experience in a «Portfolio» tab. There are examples of our work. If you want to know reviews about us, read them in the tab «Testimonials». Reasons to choose us:

  • clear deadlines;
  • affordable prices;
  • efficient communication.

Our WordPress website developers can implement any function on your website or WooCommerce store. Just write to us and we will bring your project to life together!