Basic WordPress Website Optimization for Cleaning Company

Escarraga’s Luxury Cleaning is a company that provides the highest quality cleaning service available by exceeding the expectations of our clients. Once they contacted us for their website optimization. Let’s look at the optimization reasons and what results we achieved.

Our WordPress website developers immediately reviewed the website. Some problems with functionality were identified. The mobile menu button did not work on some pages. In addition, during the audit, problems with performance and loading speed were identified. Mobile performance according to Google PageSpeed Insights was 27 scores, and desktop performance was 56 scores. Additionally, Core Web Vitals parameters were so low. These were the main reasons for website optimization. Let’s look at how our WordPress website developers carried out optimization and what results were achieved.

Since the Hero block was created as a slider, it took about one and a half seconds to initialize. When lazy loading scripts, a block of the same type was displayed. We’ve updated the code to display a lightweight background image when the slider loads.

Due to the delayed loading of scripts, the menu icon was no longer displayed in the mobile version. We carried out the output and operation of the menu before loading the main scripts. Since the site content was created using Elementor. Google PageSpeed ​​makes comments and reduces the Largest Contentful Paint scores due to the large DOM size.

Our WordPress development company recommends proven tools and plugins to its clients. As part of the basic optimization, we installed:

• Perfmatters;
• WP Rocket;
• Webp Express.

Perfmatters is a premium WordPress plugin that is used to disable unnecessary functionality. Unused options slow down your site. Webp Express is a plugin that automatically converts downloaded images into Webp format. This is a modern image format, images are lightweight and load quickly. WP Rocket is a plugin that is used to configure caching.

Code is the basis of any website. An unoptimized database negatively affects page loading speed. Our WordPress website developers minified the CSS and JS. Minification is the process of removing extra spaces, symbols, etc. from code. After minification, it is easier for the browser to index the site, that is, it loads faster.

As a part of basic optimization, our WordPress developers implemented image lazy loading. This allows you to download not all pictures at once, but one by one. Loading occurs when the user scrolls to the image. This reduces the load on the server, and the site functions several times faster. Iframe allows you to load images from other sources.

Properly configured caching allows you to reopen the site in a split second. Our WordPress developers have enabled and configured caching. This made it possible to improve the user experience.

After optimization, our company always re-checks the website using Google Pagespeed Insights and GTmetrix services. Let’s take a closer look at the performance scores:

As we can see, the performance of the mobile and desktop versions has improved significantly. For a convenient comparison of before and after indicators, you can see the results in the table.

Timely optimization is a necessity for the smooth operation of the site. If the site is optimized, not only the user experience improves, but also the SEO. If you want to receive a free audit and report on your website, write to us. Our WordPress website developers will identify performance issues, if any, and find a solution.