I Love Veterinary is a WordPress based blog with useful information for veterinarians, vet techs, students. The site was filled with additional blocks of advertising and analytics. Their number exceeded the amount of content and had the same output priority. After optimization, the main content of the website loads first, and additional blocks a few seconds after it. Let’s look at how our WordPress developers fixed this and improved the state of the website.

Our WordPress developers test the site using Google Pagespeed Insights. After checking this website we got the following results:

These are the results of testing the mobile version of the site. As we can see, performance at critical levels and Core Web Vitals leave much to be desired. Because of this, the user experience and the CEO suffer greatly.

The desktop version of the site was also not in the best condition. As you can see in the screenshot, performance is low; Core Web Vitals also does not perform well. Let’s see how our developers solved these problems.

Various reasons were discovered why the site was slow. The main ones:

• long Javascript execution time;
• unused codebase;
• large images.

These are the most common reasons for a slow website. Let’s look at how our specialists approached their elimination.

In order for the browser and server to quickly process web pages, the site code must be clean. To do this, our WordPress website developers minified the syntax. This process includes removing extra characters, spaces, comments, etc. Thanks to this, the amount of code is reduced, and it is easier for the browser to index it, and therefore pages load faster. As a result, the user’s experience improves.

Pictures play an important role in a website design. However, too large images and their outdated format slow down the site. Our developers convert images into webp format and install the Webp Express plugin. This tool automatically converts images that are uploaded to the site into webp format. In addition, our WordPress website developers have integrated lazy loading of images. They do not open simultaneously, but when the user scrolls to them.

Setting up the cache is one of the important parts of optimization. If the cache is activated and configured correctly, web pages open quickly and the user experience improves. Our WordPress developers professionally configure the cache. 

We also disabled unused functionality using the Perfmatters plugin. Features that are not used slow down the website. After that he began to work much faster.

After all the actions taken, the performance of the website has improved significantly. Let’s look at the results of retesting after optimization.

As we can see, performance indicators and Core Web Vitals have increased significantly. Consequently, user experience and the friendliness of search engines have also increased. Optimization is a necessity for a website to function properly and perform well. Write to us and together we will figure out how to boost your site!