Escarraga’s Luxury Cleaning delivers premium cleaning services and needed its site to match that standard. They came to us with a slow, finicky website that hurt the experience on phones and desktop alike. We performed a focused WordPress speed optimization to restore snappiness and reliability.

A quick tech review and PageSpeed Insights/Lighthouse, GTmetrix showed two issues right away: a broken mobile menu on some pages and poor performance. Mobile PSI was 27, desktop 56, and Core Web Vitals were weak. High TTFB, heavy scripts, and layout shifts kept the first screen from painting quickly (see our Google PageSpeed optimization approach).

The hero was a slider that took ~1.5s just to initialize. We added a lightweight background image that renders immediately, then let the slider load after—cutting time to the largest paint (LCP) and reducing main-thread work (INP impact).

Because scripts were delayed, the mobile menu icon sometimes never appeared. We ensured the icon and basic menu logic render before non-critical scripts, so navigation is usable as soon as the page opens.

We extracted critical CSS, deferred/async’d the rest, removed unused rules, and minified CSS/JS/HTML. Where Elementor produced excessive DOM, we trimmed what we safely could. Result: fewer render-blocking resources and less layout churn (CLS).

We enabled lazy loading, converted new uploads to WebP via WebP Express, and right-sized media. Preloading the key hero image helps the first screen arrive faster on mobile (aligned with our mobile optimization for WordPress best practices).

We configured Perfmatters to disable features the site doesn’t use and tuned WP Rocket for page/browser caching with sensible exclusions. Headers and cache rules were adjusted to keep repeat views fast while preserving functionality.

After optimization, our company always re-checks the website using Google Pagespeed Insights and GTmetrix services. Let’s take a closer look at the performance scores:

As we can see, the performance of the mobile and desktop versions has improved significantly. For a convenient comparison of before and after indicators, you can see the results in the table.

Timely optimization is a necessity for the smooth operation of the site. If the site is optimized, not only the user experience improves, but also the SEO. If you want to receive a free audit and report on your website, write to us. Our WordPress website developers will identify performance issues, if any, and find a solution.