WordPress is a progressive solution for creating a corporate website and we are ready to prove it using the MASTERY CABINETRY example. A company engaged in furniture production to order approached us with the task of creating a website with custom design and functionality. Let’s consider what pages we implemented, how our specialists integrated a cool design, and what technologies were used.

The site had to fully convey the brand’s tone of voice. The customer wanted to place on the pages his photos and videos of both finished products and the stages of their creation. Where and how we implemented visuals:

• Main page. When opening the site, the user is greeted with an aesthetic kitchen video made by MASTERY CABINETRY masters. It was important not only to embed the video but also to make it load quickly and not slow down the page. Our developers managed this with Lazy Load, optimization and low video resolution.
• «Our real projects». In this block, the client decided to make a visual portfolio. We have uploaded professional photos without loss of quality, using modern webp format. In addition, the images are clickable. When clicking on the photo, the user is transferred to the company’s Instagram, where he can see more examples of work. We implemented this using a special plugin. You can also do this by clicking the «Download more» button.
• «About us». Here we have implemented a video with furniture creation process elements and its functionality. The company decided to focus on details because this is important in the interior items manufacture.

Other visuals are placed on different site pages, for example, in the catalog. There users can familiarize themselves with the company’s products in detail.

The header is made in the classic corporate site tradition. The company logo is placed in the upper left corner. When clicking on it, the user is taken to the main page, if he is on another page. The header also has tabs with the following pages:

• Catalog;
• About us;
• Contacts.

In addition, in the upper right corner, there is a clickable phone number, and below it — the company’s work schedule.

The site’s business goal is for the user to order a consultation after visiting it. That is, it is important to create conditions under which he will be loyal to this manufacturer’s company. The site must be technological. Features implemented by our WordPress developers:

• Google Maps integration. We placed the maps in front of the footer of the site, using a frame from Google. Thanks to this, the user sees the exact company location.
• Contact forms. Users can contact the company in a couple of clicks. A special block with a form is placed on the main page. In addition, CTA buttons are implemented in various sections.
• Integration of social networks. Instagram and Facebook are powerful marketing tools. In the footer, we have implemented clickable buttons, through which the user will easily get to the MASTERY CABINETRY pages in these social networks. Our developers installed a special plugin for Instagram, and implemented a link to go to Facebook.

To increase trust with the client, the company decided to place a badge from the Better Business Bureau (BBB) ​​in the footer. This confirms the MASTERY CABINETRY accreditation and reliability.

Our specialists have developed a corporate website that fully reflects the goals, experience, and approach of the client company. We took into account all the wishes of the client in terms of design, functionality, and desired integrations. The result was a convenient and attractive site, which became a powerful tool for conducting business.