Clae is a company that deals with removing insects and pests from houses and adjacent premises. The company needed a website to do business and reflect its values. We developed a corporate web resource where users can easily get acquainted with the company’s activities and request services. Let’s consider what functions, structure and visual effects the website received.

About Visual Appeal

Pictures and animations add attractiveness and interest to websites. In this project, our WordPress development team implemented:

  • Banners with images. The developers integrated high-quality images that reflect the company’s tone-of-voice. We use a modern image format so that they look attractive, but do not overload the site.
  • Text animations. Static text looks more boring than animated. In this project, we implemented a change in text color during scrolling. The color changes from gray to black.
  • Opening on hover. Some text on the site is «hidden» in cards. When you hover the cursor over the appropriate area, it appears. We took care of intuitive clarity. The user understands that the card or button is interactive.

Thanks to animations and high-quality pictures, the site turned out to be very visually attractive.

Structure and Other Features

The main information about the company is placed on the home page and presented in blocks. The blocks are full of interactive cards, buttons and other elements. In addition, there is a «Menu» button in the header. When clicked, access to other pages is opened, for example, «About the company», «Blog», «Contacts», etc.

It is also worth noting the interactive block with a house. On the left side is a layout of the house, and on the right – the names of its parts. When you hover over the name, the corresponding part in the picture is highlighted.

Result

Our WordPress website development team created a functional corporate web resource. The site fully conveys the tone-of-voice of the company, its values ​​and goals. The user will easily familiarize themselves with the offers and find out the necessary information. Our developers also performed basic optimization to ensure fast page loading. We configured caching, used modern media formats and adhered to the latest development technologies, following the WordPress Codex.