Website Optimization For A Property Management Company

Torrente is a company that provides professional property management services for Monterey, Salinas, and the Surrounding Communities. The company provides services via a website. One day they noticed that the site was slow, so they turned to us for optimization. Let’s see how much we managed to speed it up.

When we received this order, the first thing we did was check the functionality and website performance. Google PageSpeed ​​Insights test results were bad. Performance on the mobile site’s version was 37 scores, on the desktop version — 75 scores. 

Additionally we see unsatisfactory Core Web Vitals according to Google PageSpeed Insights. Let’s look at the main problems and see how our WordPress website developers solved them.

The main reasons why the site was slow were:

• unused Javascript code;
• old image formats;
• long syntax CSS and JavaScript;
• other minor issues.

There seem to be a few problems, but they significantly slowed down the website. Next, let’s look at how we solved performance problems and speeded up the web page.

As part of basic optimization, our WordPress website developers installed several plugins. With their help, it was possible to optimize the web page performance. Let’s take a closer look at the plugins that we installed.

Webp is a modern image format. The pictures weigh little, but their quality is not lost. Webp Express is a plugin that automatically converts images to this format. As a result, if the browser supports the webp image format, the images will be served in this form. Thanks to this tool, there is no need to manually convert pictures into the optimal format.

Perfmatters is a premium plugin that is used to optimize website loading speed. Our WordPress website developers used this tool to disable unused functionality. If the site has functions that are not used, this slows down the site. After installing the plugin and disabling unnecessary options, performance increased.

WP Rocket is a popular plugin that is used to optimize the web page’s performance. Using this tool, our WordPress website developers configured and activated caching. Thanks to caching, the site reopens within a few seconds. This increases user experience because users do not like to wait a long time for the page to load.

The site’s loading speed directly depends on the code’s cleanliness. The smaller it is, the easier it is for the browser to index it. Consequently, the site loads faster. Our WordPress website developers carried out the CSS and JS minification. Minification is the removal of extra characters, spaces, and comments from syntax. After this, it became easier for the browser to index the website. In addition, we implemented JavaScript lazy loading. As a result, Core Web Vitals and overall performance have improved.

We have enabled images LazyLoad. Thanks to this, it was possible to significantly reduce the load on the server. This happens because all the pictures are loaded systematically, and not at the same time. The images that are immediately visible upon opening are loaded first, and the rest are loaded when the user scrolls to them.

We also included an iframe. This is an option that allows you to embed media from other sources on a web page. After image optimization, website performance improved significantly.

In addition to basic optimization, our WordPress website developers have disabled animation in the site’s mobile version. The fact is that the Google Pagespeed Insights service considers it to be a loading continuation, and therefore the overall performance decreases. This does not affect the user’s experience, but it does negatively affect rankings in search engines.

After the optimization steps were taken, we checked the website again using Google Pagespeed Insights. Let’s see how much performance indicators and Core Web Vitals have improved.

As we can see, Core Web Vitals and productivity indicators have increased significantly. Let’s compare the indicators before and after optimization:

Basic optimization made it possible to significantly improve the user experience and the website’s SEO. As a result, users do not wait long for the site to load, and it is easier for search engines to index pages and return them. If you want to speed up your WordPress website or WooCommerce online store, write to us. We will check the site’s condition and offer optimization options.