6 min
Tips & Tricks
Are you engaged in e-commerce and do not understand why your sales are not growing? Perhaps the problem lies in common mistakes in online business that negatively affect conversion. Are you ready to fix the situation? We will tell you about online store conversion issues and how to eliminate them.
Poor Usability
Neglecting the site usability is the scourge of online business. What can scare away users:
- not mobile-friendly online store design;
- Broken links;
- Complicated or illogical navigation;
- Problems with searching on the site;
- UX/UI mistakes in eCommerce;
- Ill-conceived product catalog filters, etc.
Don’t understand websites, but want to check website usability problems? Sign up for a free consultation right now, and our specialists will identify mistakes that reduce conversion.
Poor-quality Product Cards
The product card is one of the main elements that affect conversion. If it consists of one photo and a short description, this can reduce sales. What we recommend to increase online store conversions:
- add high-quality photos of the product from different angles;
- implement the ability to enlarge the photo when hovering over it;
- add a block with a video review of the product.
The main task in this block is to provide detailed information about the product and show it from all sides. If you have one photo and a short description left, our team will help you implement more options in the product card, optimizing an online store.
A Complex Checkout Process
Check how many steps a user needs to take to place an order. Time is the most valuable resource of a modern user, so it is important to remove unnecessary moments and stages when purchasing a product. If you are wondering why my online store isn’t selling, check out these factors that scare away users:
- forced registration;
- unnecessary fields in forms;
- too large registration forms.
If your online store cannot purchase a product in a few clicks, we recommend fixing common eCommerce mistakes and checkout stages. Our team can provide online store checkout optimization.
What Else Can Negatively Affect the Level of Sales?
Assess how quickly a visitor to your online store can receive feedback. If you have to wait a long time to get an answer to a question, there is a chance that a potential buyer will simply close the site. We recommend integrating a chatbot for eCommerce, this option will help to process user requests faster.
Are all the important pages in the structure of the online store? For example, a page with information about the exchange and return of goods is important for users. When online store visitors cannot find the information they are interested in, they leave the site. If it seems to you that the conversion of your business has fallen or you do not know how to improve eCommerce sales, sign up for a free consultation. We will analyze the online store and suggest improvements that will help increase sales!
