WooCommerce - new store | wpwp

What is good about WooCommerce for MVP?

WooCommerce has captured the bulk of the market, over 40% of online stores in the world are built on its basis. There are many reasons for the platform's popularity, such as unlimited customization possibilities, flexibility, speed, versatility and a huge community. Check out the main advantages of the WooCommerce:

A wide palette of ready-made, thoughtful, author's themes

Certainly, you can create a store with an individual design, but ready-made themes are also available. You can choose one of them and our developers customize it for your brand style and sales funnel.

Integration with key services for eCommerce

Do you remember that over 40% of online stores are based on WooCommerce? Obviously, all major eCommerce services primarily think about it. You won't find yourself in a situation when a convenient service can't be connected to your shop based on Wordpress.

More powerful than Shopify, Ecwid, Webflow and other builders

WooCommerce leaves its competitors far behind in terms of the number, quality, and customizability of all kinds of integrations. It also wins in price, despite the fact that you have to write more code first and invest more accordingly. However, it pays off in the long run and gives you more flexibility.

Who we are

We are a team of website developers with 3+ years of experience in all types of WordPress development solutions.

We are helping our clients to have a fast, scalable website: from enterprise business websites to online stores, from end-to-end development to support & optimization of an existing website. Our experience & expertise are the tools, WordPress codex, agile architecture & SEO are our principles.

Business websites & online stores developed
Complex integrations completed
Compatibility and load speed issues fixed
eCommerce platforms scaled
Custom plugins created

What does MVP include most often?

  • Home
  • Catalog
  • Product page
  • Shopping cart
  • Checkout
  • Payment
  • Emails
  • Different types of products
  • Analytics
  • Basic SEO

You can find these pages in ready-made themes or create a completely unique design. Do not forget that the main thing is to turn this list of pages into a fully working mechanism, and this can be a difficult task.

Over 12 years of development, our team has built a streamlined process. We work according to our own methodology, which allows us to create stores quickly and flexibly.

When you set up a store with us, you can be sure that we have everything in mind for efficient e-Commerce — from a convenient catalog to shipping integration, and from a custom coupon system to high-end tools.

Need a technical specification?

If you start with a million ideas but don’t have a clear plan of action, you’re fine. Our developers help you create a clear technical specification based on your vision. It clarifies two issues: what to do and how much it costs. 

Do you already have a strict budget that you want to meet? Fine. We will show you how to get the most out of it.

This is provided that the store, created within a limited budget, can be scaled up and filled with various functions in the future.

Technical Approach

Experienced developers with a focus Only on WordPress

  • We don`t spread ourselves over a million technologies and languages.
  • We thoroughly know the internal capabilities, the application life cycle, all the necessary hooks (actions, filters).
  • We follow the WordPress Codex.
  • Architecture design occurs only by leads.
  • New developers are connected to a commercial project only after having 2-3 examples of solving similar problems under the supervision of experienced leads.
  • We know the existing plugins, so we don`t suggest reinventing the wheel. We will always offer to install a ready-made plugin and supplement it a little if necessary, instead of creating it from scratch. It’s faster, cheaper and more honest.

Own DevOps and full stack developers

  • A full-time DevOps engineer (also with a focus on WordPress and any WordPress-oriented hostings) will close ALL issues with server infrastructure, hosting, databases, backups, automation, security and performance.
  • It is possible to connect experienced full-stack developers to solve “unsolvable” problems.

Technical details

  • We use a version control system. It optimizes change control and reduces confusion.
  • We upload using deploy scripts that reduce probability of downtime and the possibility of accidentally not uploading a file via FTP.
  • There are separate domains for every single feature. It is possible to test and upload things that work instead of waiting for huge releases once a month.
  • Any code update (even a third-party plugin update) firstly occurs in a safe environment, it is carefully tested and only then it affects production.
  • The code is automatically checked for compliance with coding standards accepted in the industry.

Quality assurance (QA)

  • Multi-level quality control process — a developer, a lead, a project manager, a quality control engineer and once again a PM on demo.
  • We always test not only the function that we are doing now, but also go through critical paths and Use Cases. It takes a little longer, but pays off in the long run.
  • For especially important and large projects, it is possible to implement automatic end-to-end tests.

How soon will you get MVP?

1 week

Discovery phase (roadmap, requirements, design preferences)

3-4 weeks

Fully customized store based on purchased theme

3 weeks

Custom design for your shop

6-8 weeks

Ready-to-go store with your unique design

Launched MVPs

Custom services eCommerce project

Long-running successful cooperation

Three years of successful cooperation where we drastically improved the page speed and developed custom functionality on the eCommerce website.

Visual Flow

Data Science, Consulting

Elaborate website development from scratch

Development from scratch of a large high-quality website for Data Science services and consulting. The website features animation and elaborate functionality. We also provided page speed optimization and implemented SEO principles.

WeAreWhy ltd

Design Agency

White-label development & 24/7 support

Website development from scratch, with adding new functionality to the released project. We provided 24/7 tech support: fixing issues in real time, and implemented page speed optimization and SEO principles. We worked on over 18 websites.


Dmitry Naumenko

Parroty (Latvia)

“Our team needed to quickly and accurately launch our project. The wpwp.bz team made it happen and helped us implement everything in time.”

Alex Burak

VisualFlow, IBA Group (CZ)

“The team has fast and clear communication, therefore all tasks and deadlines were fulfilled. And also the whole team has a professional view of the processes. Thank you for your help!”

James Kent

WeAreWhyltd (UK)

“WPWP.bz have provided us with ongoing support for over 2 years on many web projects. The projects have ranged from marketing websites through to complex developments built from the ground up. Over the course of our working…”


Pelican Containers (Philippines)

“My project needed a separate approach, as the successful performance of the site required a lot of major revisions, the team made efforts, suggested several options out of the situation, and successfully implemented them. Thank you for your work!”

Gray Clark

Task Force 31 (UK)

“We are extremely pleased with the services rendered for our website. Communication was swift and efficient. All of our needs were met in a timely manner and the tasks were completed exactly they way we wanted. Very happy with all of our results”

Yanna Berman Erez

Urban Mamaz (Israel)

“I worked with WPWP team on a few web development and redesign projects and they have provided an ongoing support for over a year now. As someone that has worked with many…”

Need something more than a shop?

Need something more than a shop?

With us you can test any eCommerce idea beyond the sale of physical goods

Digital products

Content or physical goods by subscription

Online auctions

Buying goods and services with calculators

Registration for trainings

Frequently asked questions

How long does the process take to receive my MVP?

We understand that meeting deadlines is often a top priority, and we’re happy to provide options for faster launches in just a few weeks. However, we generally recommend a more measured timeline of 1.5-2 months in order to deliver a quality design and a thoughtful site structure that will best meet your needs.

What are the essential components required for an MVP?

The most minimal package – a catalog with filters, a product page, an elaborate checkout (shipping, payment, letters), and integration with marketing.

How does the process of preparing specifications happen if this is the MVP of a non-standard project?

In the case of a non-standard project, how is the process of preparing specifications for the MVP handled?

Our team comprises experienced experts in various domains of development, NOT ONLY WORDPRESS (which means beyond typical websites/stores).

We begin by asking WHY, drafting user stories, and prioritizing functionality. Our designers work closely with us to create high-quality UX, and the subsequent steps follow the same process as building the simplest online store.

How can we do an A/B test for several MVPs?

Identify the unique functionalities of each MVP, develop multiple options, test under different conditions, and choose the optimal version to validate assumptions and improve performance.


  • 1
    Get to know each other and decide what's profitable for each other
  • 2
    Discuss working conditions and formats
  • 3
    Generate solutions for customers
Cherniavskyi D.I. FOP