Fast WordPress website after a few years. Development optimization. High-performance Google Pagespeed Insights

We developed this website from scratch in a short time frame, as the client decided to create a web page at the last moment. However, the site is still very fast and in the green zone for Google Pagespeed Insights. Let’s see how we achieved this.

Our WordPress website developers follow the WordPress Codex when writing code. Therefore, the CSS syntax is as leafy as possible. It is devoid of extra spaces, and symbols, and does not need to be minified. In addition, it has a clear structure that is easy for the browser to read. Clean CSS code is the key to a fast and productive site.

This method can significantly reduce the load on the server. Content is not loaded all at once. It opens gradually. Pictures appear when the user scrolls to them. Thanks to lazy loading, the site loads several times faster than without it.

Image optimization is one of the foundations of overall WordPress website acceleration. We chose the optimal size so that the image looks presentable, but at the same time does not overload the server. In addition, we used the JPEG format. Thanks to this, the pictures are compact, but colorful and of excellent quality.

The overall download speed depends on the theme. If the theme is heavy, the site will take a long time to load. To avoid this, we have used a lightweight theme with clean code and a clear syntax structure. The website is quickly indexed by search engines and loaded. This positively affected not only the user experience but also SEO optimization.

This approach allowed for fast loading on mobile devices. The mobile-first design also enhances the user experience, as many users browse through smartphones. Icons, pictures, and other elements look organic, do not overload the server, and are easy to read by the browser.

Optimization plugins allow you to automatically clean up the code, remove unnecessary characters from it, and perform other operations to speed up web pages. However, we decided not to install the plugin so as not to overload the site. In this project, the optimization plugin was not needed, the site worked quickly without it.

We typically use these technologies when optimizing existing websites. However, when developing this project from scratch, there was no need to use caching and CDN. The website was fast out of the box and no additional methods were needed.

Such a result is difficult to achieve for existing sites on a ready-made theme, but such a result is the basis for sites that we make from scratch (or remake just with content transfer). As a result, two years later, the indicators of the WordPress website according to Google Pagespeed Insights are as follows:

If you want to optimize an existing website or order the WordPress website development from scratch with great Google Pagespeed Insights, write to us.