WooCommerce Store Backend Development & Solving Performance Issues

An American nail polish manufacturer and retailer launched its business through an online store built on Magento. However, this platform has several limitations that prevent selling. Therefore, the company turned to our partners for the service of moving to WooCommerce.

In addition to regular sales, one of the business model and marketing strategy’s interesting features is that a new themed nail polish collection is released every month, and an appropriate advertising campaign is set up for this. For this reason, an online store must be serviceable and fast because thousands of customers place orders, and a mistake can lead to the loss of orders and a decrease in profits.

After migrating the website from Magento to WooCommerce, our team was invited to strengthen the backend direction. A development team was already established for this project. It included a designer, a full-time front-end developer, who was responsible for the attractive site appearance, and another backend developer, who was more involved in working out some integrations. Despite this, the nail polish manufacturer and seller turned to us to solve the following problems:

• Fix problems related to changing the URL structure after moving from Magento;
• implement automatic testing of the entire store to reduce risks when deploying new versions;
• eliminate performance issues and remove the risks of new marketing campaigns;
• other backend development and bug fixing (catalog filter, wishlist, admin panel, etc.).

Next, we will tell you in more detail how our WordPress development company solved the tasks set, and how the customer’s website state improved after that.

Reconfiguring the URL after moving from one platform to another is a must. If this is not done, part of the traffic will be lost, which will lead to a decrease in the company’s profit. Due to the previous move from Magento, some of the popular URLs were reconfigured right away, for example, product cards, and popular categories, and some were skipped.

Because of this, the traffic part was lost, which negatively affected the business. For example, people who navigated from bookmarks to Pinterest, which involved the old URL, hence the huge number of 404 errors in the server log. In particular, the server received an extra load that did not carry any utility. And this, in turn, hurt pagespeed. Our WordPress development company has a comprehensive approach to solving this problem. You can find out more here.

Testing is an integral part of the new functionality development, improvement of the existing one, and any changes on the site. In this project, we developed automated tests that covered important functions under different conditions.

A feature of check-ups on this project is automatic tests. We have developed and fine-tuned a process during which features are automatically checked. It is much faster and more efficient than manual testing.

Our team is attentive to the testing process because we know that some bugs and errors can have huge consequences for the business. You can get acquainted with the test implementation and the results they brought here.

Every website needs optimization from time to time. In the case of this project, the lack of optimization hurt the company’s marketing. At peak times, site performance dropped sharply, which negatively affected sales. Therefore, optimization was essential.

We conducted an audit, found caching issues, replaced some plugins with code, and optimized the table with orders. Black Friday was approaching, which meant that the load on the site would increase. A year before, the client lost a large part of the orders due to problems with the site. Thanks to optimization, the online store did not break down, withstood a heavy load, all orders were processed. You can learn more about optimization on this project at the link.

As a result, after moving from Magento, implementing technical changes, improving functionality, and optimizing with the participation of our team, the client received a fast, stable, and reliable website. We used cutting-edge development technologies and adhered to the WordPress Codex on this project. Thanks to an integrated approach and rational solutions, it was possible not only to improve the site but also to save the budget of the customer company.

If you have an online store, we recommend that you periodically conduct a technical audit, especially before sales sessions. For example, before Black Friday and other holidays, the number of visitors to the site may increase several times, the web page must withstand such a load. Write to us to get a free audit and advice on how to improve the site!